DPI Deep Dive — Thursday | April 16, 2026
DPI Deep Dive — Thursday | April 16, 2026 Focus Layer: L4 Commerce & Logistics (ONDC, GeM) Coverage Period: April 9-16, 2026 Executive Summary This week’s L4 Commerce & Logistics developments highlight the contrasting trajectories of India’s two flagship digital procurement platforms. GeM (Government e-Marketplace) crossed a milestone ₹18.4 lakh crore in cumulative GMV, solidifying its position as India’s largest digital public procurement ecosystem. Meanwhile, ONDC faces governance scrutiny as analysts question transaction counting methodologies and platform neutrality. The broader e-commerce landscape continues its rapid evolution, with India’s e-retail market reaching $66 billion in GMV and quick commerce players facing intensified competition from Walmart-owned Flipkart and Amazon. ...