DPI Brief — June 25, 2026 Quick Commerce Explosion Reshapes India’s Digital Commerce Landscape (L4) India’s quick commerce sector — already valued at $11 billion — is seeing unprecedented acceleration. Walmart’s Flipkart announced plans to expand its “Flipkart Minutes” micro-fulfillment network to 1,500 dark stores by end of 2026, opening nearly 100 stores per month. Currently operating in over 130 cities, the platform has already crossed 1,000 dark stores this week. Meanwhile, Amazon is expanding its quick commerce services to 300 Indian cities, signalling a decisive push into tier-2 and tier-3 markets. Both giants are late entrants to a sector dominated by domestic players like Blinkit, Zepto, and Swiggy’s Instamart, but their scale and capital could reshape the competitive dynamics entirely. This rapid physical infrastructure buildout has significant implications for ONDC’s open-network model — as quick commerce drives digital payments adoption deeper into smaller cities, the interoperable commerce stack becomes more critical than ever. The sector’s growth is underpinned by UPI’s dominance in digital payments, which is projected to power approximately 90% of all digital transactions by FY 2027.
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