DPI Deep Dive — Thursday | April 23, 2026
DPI Deep Dive — Thursday | April 23, 2026 Focus Layer: L4 Commerce & Logistics (ONDC, GeM) Coverage Period: April 16–23, 2026 Executive Summary This week’s Commerce & Logistics layer sees two major developments: Government e-Marketplace (GeM) crossed a cumulative GMV of Rs 18.4 lakh crore, with over Rs 5 lakh crore added in FY26 alone, demonstrating its growing centrality to government procurement. Meanwhile, ONDC continues its rapid expansion in quick commerce, with q-commerce emerging as a key growth driver for the open network model. Research indicates that India’s D2C sector is increasingly powered by Tier II and III cities, contributing 66% of new orders in FY26, highlighting the democratizing effect of digital commerce infrastructure beyond metro areas. ...